We're hyped on the technology in the incredible Nike Adapt BB shoe with its FitAdapt shoelace engine. Could this be the future of performance shoe technology adapting to an athletes' situation... Nike certainly seems to think so.
When the shoe is paired with the mobile app the shoe can remember your personalised fit settings, how tight or loose you prefer your footwear — not just one setting, but in different situations like warm-ups, gameplay and while resting on the bench.
The shoe can also allow consumers to opt in to be provided with new services and features through smartphone-like technology.
It looks like Nike is planning to roll out FitAdapt later this year across more performance and lifestyle categories, we look forward to seeing what's next, perhaps a Nike Adapt SB model?